Many people mumble and stumble through names and abbreviations of names making it impossible to understand what they are saying. I am calling special attention to this because time and gain I have to remind the participants in my workshops to speak the name of people, places, and things slowly and clearly. This is true even for many experienced speakers. When you have a written text, names and letter and abbreviations are always printed in bold type, or italics, or some form of capital letter. The same type of special attention should be paid to names when they are spoken. Actually, more attention is necessary because the spoken word is so fleeting. Even if your associates tell you that your talk went very well, ask if they were really able to understand all the names you mentioned.